web design and custom wordpress plugins

Located in Carrollton, Virginia, Founders Pointe is a resort-style community that overlooks Batten Bay. In 2012 I redesigned the Founders Pointe website and it’s underlying web software to bring it up to date to present day web standards

The Founders Pointe project was part of a company wide redesign plan within East West Communities, the parent company of Founders Pointe. The intent of the overall project was to bring up to date the various East West community websites, including the Eagle Landing project, with current web software features that enrich

the user experience, deploy a unified framework for all the websites for easier website management and administration, and to re-focus the visual design of the websites to turn prospective clients into East West Community homeowners — to turn browsers into buyers.

custom_slideshow_1 — Custom slideshow software – allows custom text overlays and or a hyperlink button to drive traffic to other pages.

One of the features of the redesign was custom software to create slideshows that were displayed above the fold of each page. Each individual image of the slideshow could be overlayed with custom text as well as a button that linked to a page on the website (or an outside URL). Doing so allowed the website admins to direct visitors to special features or pages within the website as needed for marketing.

founders_pointe_listing_detail_page_1 — Listing Detail Page

A new visual layout was designed and developed to make browsing home listings simple and to also provide real-time information on the status of homes. The custom written listings software, added as an extension to the underlying framework, enabled secure access to the internal contract system which in turn allowed the website to display a dynamic list of the homes available for sale at Founders Pointe.

The new home listings page layout was designed not only to easily convey high level information about the homes for sale to the prospective buyers, but also to be re-usable across the many different East West Communities websites.

Another feature of the Founders Pointe website redesign is the floorplans page. The Floorplans web page was designed to showcase the many home floorplans that the builders have to offer to prospective homeowners.